Write an email to one ideal audience member
“I would like to [Goal] so that I can [Motivator]. I’m just worried that [Fear] will keep me from getting there.”
This is important! What one thing do you want to focus on getting visitors to do?
This is the top section of your landing page and very important.
Headline:
Subtext:
CTA:
Benefits are most important. How will your offer help the person visiting your page?
What can you point to outside of your word that proves legitimacy?